B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- customer retention uplift for Companies with active brand communities (2025)
Companies with active brand communities have a 27% higher customer retention rate according to CMX.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMX
Primary
Tier C
https://digital-moon.es/2025/11/03/tendencias-de-marketing-2025-areas-en-las-que-invertir-inteligent… ↗
Source Article
Tendencias de Marketing 2025: Guía Completa para Invertir Inteligentemente y Maximizar ROI
Tendencias de Marketing 2025: Áreas en las que Invertir Inteligentemente
Tiempo de lectura: 12 minutos
¿Sientes que tu presupuesto de marketing se está diluyendo en tácticas obsoletas? No estás solo. El panorama del marketing digital evoluciona más rápido que nunca, y las estrategias que funcionaron…
Original Research
CMX
· Original study ↗
Methodology
Customer retention 27% higher for companies with active communities, per CMX
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies with active brand communities: 27% customer retention uplift. Source: CMX (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmx-community-retention-uplift
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<blockquote cite="https://lighthousedata.io/data/cmx-community-retention-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- customer retention uplift for Companies with active brand communities<br><small>Source: CMX (2025) · <a href="https://lighthousedata.io/data/cmx-community-retention-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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