B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15.3%
15.3% -- ai share of marketing budget for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue) (Q1 2026)
CMOs allocate an average of 15.3% of marketing budgets to AI initiatives.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15.3%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
401
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.awesomic.com/blog/vibe-marketing ↗
Source Article
How Vibe Marketing Can Help Your Business Grow in 2026
How Vibe Marketing Can Help Your Business Grow in 2026
Key takeaways:
- Vibe marketing means setting direction and letting AI execute: you define the brief, the voice, and the judgment calls, and the tools produce the volume. MarTech's working definition is "machine-accelerated creativity."
- Almost…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2026 CMO Spend Survey, conducted January to March 2026 among 401 CMOs and marketing leaders across North America, the UK and Europe, mostly at companies above $1 billion in revenue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue): 15.3% ai share of marketing budget. Source: Gartner (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-ai-budget-share-2026
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<blockquote cite="https://lighthousedata.io/data/cmo-ai-budget-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.3%</strong> -- ai share of marketing budget for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue)<br><small>Source: Gartner (Q1 2026) · <a href="https://lighthousedata.io/data/cmo-ai-budget-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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