B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15.3%
15.3% -- ai share of marketing budget for AI share of marketing budgets (companies with revenue above $1bn, Gartner 2026 CMO Spend Survey) (2026)
AI takes 15.3% of marketing budgets according to the Gartner 2026 CMO Spend Survey.
- Fielded mostly at companies with revenue above $1bn
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15.3%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
401
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://marketinghelm.com/news/amazon-alexa-agentic-ads-ai-ad-channel ↗
Source Article
Alexa+ Agentic Ads: Amazon turns the chat into a checkout
Amazon’s Alexa+ Agentic Ads, in beta with Papa Johns and Ticketmaster, let shoppers buy inside an Echo Show conversation — pushing B2B marketers to win the assistant’s organic recommendation before the paid slot, as click-based measurement starts to fall away.
Amazon spent Prime Day week turning a c…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2026 CMO Spend Survey fielded among 401 marketing leaders mostly at companies above $1bn in revenue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI share of marketing budgets (companies with revenue above $1bn, Gartner 2026 CMO Spend Survey): 15.3% ai share of marketing budget. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-share-marketing-budgets-2026-gartner
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<blockquote cite="https://lighthousedata.io/data/ai-share-marketing-budgets-2026-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.3%</strong> -- ai share of marketing budget for AI share of marketing budgets (companies with revenue above $1bn, Gartner 2026 CMO Spend Survey)<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/ai-share-marketing-budgets-2026-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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