B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
53%
53% -- marketers increasing investment share for B2B marketers (thought leadership content) (2024)
53% of B2B marketers surveyed said they would increase their investment in thought leadership content in 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.onemindmartech.com/blog/b2b-energy-marketing-trends-2025/ ↗
Source Article
B2B Energy Marketing Trends 2025: Proven Strategies for Lead Generation
B2B Energy Marketing Trends 2025
Top B2B Energy Marketing Trends in 2025 to Accelerate Growth & Lead Generation
In 2025, B2B energy marketing will be driven by AI-powered personalization, ESG commitments, and data-driven campaigns. The energy sector is buzzing with opportunities. The International E…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Share of B2B marketers planning to increase thought leadership content investment in 2024, after video
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B marketers (thought leadership content): 53% marketers increasing investment share. Source: Content Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-thought-leadership-investment-increase-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmi-thought-leadership-investment-increase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- marketers increasing investment share for B2B marketers (thought leadership content)<br><small>Source: Content Marketing Institute (2024) · <a href="https://lighthousedata.io/data/cmi-thought-leadership-investment-increase-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.