B
Evidence Grade B
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accuracy verified by the review judge
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Aging
47%
47% -- marketers increasing investment share for B2B marketers (in-person events) (2024)
47% of B2B marketers stated they would increase their investment in in-person events in 2024.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.onemindmartech.com/blog/b2b-energy-marketing-trends-2025/ ↗
Source Article
B2B Energy Marketing Trends 2025: Proven Strategies for Lead Generation
B2B Energy Marketing Trends 2025
Top B2B Energy Marketing Trends in 2025 to Accelerate Growth & Lead Generation
In 2025, B2B energy marketing will be driven by AI-powered personalization, ESG commitments, and data-driven campaigns. The energy sector is buzzing with opportunities. The International E…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Share of B2B marketers planning to increase in-person events investment in 2024
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelevents
Cite this stat
Plain Text
B2B marketers (in-person events): 47% marketers increasing investment share. Source: Content Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-inperson-events-investment-increase-2024
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<blockquote cite="https://lighthousedata.io/data/cmi-inperson-events-investment-increase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- marketers increasing investment share for B2B marketers (in-person events)<br><small>Source: Content Marketing Institute (2024) · <a href="https://lighthousedata.io/data/cmi-inperson-events-investment-increase-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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