B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- profit increase for companies with balanced CAC:CRC ratio (2023)
Companies focusing on increasing CLV by maintaining a balanced CAC:CRC ratio saw an increase of up to 40% in profits.
- increase of up to 40%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://linchpinseo.com/blog/customer-acquisition-cost-vs-retention-cost-finding-the-optimal-investm… ↗
Source Article
Linchpin SEO : Customer Acquisition Cost vs. Retention Cost: Finding the Optimal Investment Ratio
Customer Acquisition Cost (CAC) and Customer Retention Cost (CRC) are two crucial financial metrics that influence the success of any business. Understanding these concepts and finding an optimal balance can significantly impact a company’s profitability and sustainability.
Customer Acquisition Cost…
Original Research
Deloitte
· Original study ↗
Methodology
Cited from 2023 Deloitte report
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
companies with balanced CAC:CRC ratio: 40% profit increase. Source: Deloitte (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clv-balance-profit-increase-2023
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<blockquote cite="https://lighthousedata.io/data/clv-balance-profit-increase-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- profit increase for companies with balanced CAC:CRC ratio<br><small>Source: Deloitte (2023) · <a href="https://lighthousedata.io/data/clv-balance-profit-increase-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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