B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

44%

44% -- return intention rate for customers who place an order (2016)

Name: Return Intention Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2016 · Métapack

In normal times, 44% of customers who place an order do so with the intention of returning at least part of their purchases.

in normal times (outside promotional/holiday periods)
intention to return at least part of their purchases

Cite this stat Share How we verify

Attribution: Métapack View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2016

Entity

customers who place an order

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Métapack Primary Tier A

https://www.relationclientmag.fr/Thematique/strategies-1255/Diaporamas/methodes-optimiser-experience… ↗

Confidence: 54/100 Vintage: 2016 Channel: Cc Extraction

Source Article

7 méthodes pour optimiser l'expérience client durant les opérations de fin d'année - RelationclientMag.fr

7 / 7 Assouplir ses conditions de retour Après le Black Friday, le Back Monday! Après le Christmas day, le return's day! Après le moment des achats, vient le temps des "retours". Le volume des retours explose littéralement en période d'opérations promotionnelles. Déjà, en temps normal, 44 % des clie…

Original Research

Métapack · Original study ↗

Methodology

Étude Métapack

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

customers who place an order: 44% return intention rate. Source: Métapack (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clients-intention-return-44-percent

HTML Embed

<blockquote cite="https://lighthousedata.io/data/clients-intention-return-44-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- return intention rate for customers who place an order<br><small>Source: Métapack (2016) · <a href="https://lighthousedata.io/data/clients-intention-return-44-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →