B
Evidence Grade B
Safe to Cite
Dated
13%
13% -- click through rate for clickbait headlines (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (6)
ReturnPath
Primary
Tier B
https://contentmarketinginstitute.com/content-creation-distribution/the-secrets-of-high-performing-o… ↗
Source Article
Online Content: High Performance Secrets
The Secrets of High-Performing Online Content
How do you define great content? Well-written, addictively readable, and keenly relevant for the audience? Sure, but it also must convert like crazy. These six tips lead to high-performing content for you and your readers.
May 1, 2018
Good content is one…
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Original Research
ReturnPath
· Original study ↗
Methodology
Analysis of over 9 million headlines and subject lines by ReturnPath
Segmentation
Industrymarketing
Cite this stat
Plain Text
clickbait headlines: 13% click through rate. Source: ReturnPath (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clickbait-performance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/clickbait-performance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- click through rate for clickbait headlines<br><small>Source: ReturnPath (2015) · <a href="https://lighthousedata.io/data/clickbait-performance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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