B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

8% -- click through rate with ai summary for US search users (2025-07)

Name: Click Through Rate With AI Summary Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2025-07 · Pew Research Center

A Pew Research Center study found that 8% of users click a link when an AI summary is present.

Refers to general link clicks in search results, not specifically ad clicks

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Attribution: Pew Research Center View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2025-07

Entity

US search users

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Pew Research Center Primary Tier A

https://365digital.agency/geo-and-ai-search/branded-geo-control-ai-brand-narrative ↗

Confidence: 57/100 Vintage: 2025-07 Channel: Common Crawl

Source Article

Branded GEO: Control What AI Says About Your Brand

Original Research

Pew Research Center · Original study ↗

Methodology

Pew Research Center study, July 2025; comparison baseline 15% click rate without AI summary

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

US search users: 8% click through rate with ai summary. Source: Pew Research Center (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/click-rate-ai-summary-pew

HTML Embed

<blockquote cite="https://lighthousedata.io/data/click-rate-ai-summary-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- click through rate with ai summary for US search users<br><small>Source: Pew Research Center (2025-07) · <a href="https://lighthousedata.io/data/click-rate-ai-summary-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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