B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- click through rate with ai summary for Google Search users (2025)
Users clicked through only 8% of the time when an AI summary was present in Google Search queries.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
68,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://blogherald.com/content-digital-publishing/n-publishers-keep-optimizing-for-a-google-that-no-… ↗
Source Article
You're still optimizing for clicks, but Google is done sending them - The Blog Herald
There’s a particular kind of denial happening across the blogging industry right now, and it’s costing people real money. Publishers are still writing content briefs based on keyword gaps. Still building editorial calendars around search volume. Still treating Google as a reliable distribution partn…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research tracking of 68,000 real search queries; 15% CTR without AI summary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search users: 8% click through rate with ai summary. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-ctr-8-percent-ai-summary
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-ctr-8-percent-ai-summary" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- click through rate with ai summary for Google Search users<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/pew-ctr-8-percent-ai-summary" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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