B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- click fraud rate for digital ad campaigns (2020)
Click fraud rates reached up to 89% in some digital ad campaigns in 2020.
- Represents peak/maximum observed rate in certain campaigns, not an industry average
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FraudScore
Primary
Tier B
https://fraudscore.ai/blog ↗
Source Article
Ad Fraud Insights
Mid-Year 2026: More Than Half of Ad Traffic Was Fraudulent
The FraudScore H1 2026 report explores how ad fraud trends have changed, which regions are most affected, and why mobile remains a key risk area.
Read moreExpert insights on ad fraud prevention, bot detection, and traffic quality analytics b…
Original Research
FraudScore
· Original study ↗
Methodology
Maximum observed rate; worst-case campaigns, not average
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital ad campaigns: 89% click fraud rate. Source: FraudScore (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/click-fraud-rate-up-to-89
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<blockquote cite="https://lighthousedata.io/data/click-fraud-rate-up-to-89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- click fraud rate for digital ad campaigns<br><small>Source: FraudScore (2020) · <a href="https://lighthousedata.io/data/click-fraud-rate-up-to-89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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