B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

35%

35% -- click fraud rate for digital display advertising clicks (2020)

Name: Click Fraud Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-17

2020 · Affise

On average, over 35% of digital display ad clicks are fraudulent, representing a 60% increase over prior year estimates.

Secondary citation of Affise research without specific methodology or timeframe details provided in the blog post
Source states 'over 35%' on average

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Attribution: Affise View source

Lighthouse Research Team

Last verified: 2026-09-17 · How we verify data →

Source verified Evidence graded

Value

35%

Unit

Percentage

Data Vintage

2020

Entity

digital display advertising clicks

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Affise Primary Tier C

https://marketchorus.com/contextual-advertising/ ↗

Confidence: 47/100 Vintage: 2020 Channel: Deep Crawl

Source Article

How To Reach Qualified Prospects With Contextual Advertising - MarketChorus

There are many ways to reach your target audience on the web, but most of them feel about as precise as a shotgun. The process typically goes something like this: - Develop a buyer persona around demographics (who, what, where) and psychographics (when and why). - Find sources of data that can ident…

Original Research

Affise · Original study ↗

Methodology

Vendor blog secondary citation of Affise research on click fraud in digital/display advertising. Article states the 35% average represents a 60% increase over prior-year estimates. No survey size, direct link, or explicit date given; vintage approximated from Affise's click fraud research publication period.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

digital display advertising clicks: 35% click fraud rate. Source: Affise (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/click-fraud-rate-display-ads

HTML Embed

<blockquote cite="https://lighthousedata.io/data/click-fraud-rate-display-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- click fraud rate for digital display advertising clicks<br><small>Source: Affise (2020) · <a href="https://lighthousedata.io/data/click-fraud-rate-display-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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