B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.2%
4.2% -- conversion uplift for Clarks' online store (2010)
Clarks achieved a 4.2% conversion uplift on its online store following a checkout wording test regarding delivery charges.
- Specific to a single multivariate test on checkout wording concerning delivery charges
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.2%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maxymiser
Primary
Tier B
https://www.netimperative.com/2013/04/22/case-study-multivariate-testing-lets-clarks-walk-in-custome… ↗
Source Article
Case study: Multivariate testing lets Clarks walk in customers’ shoes
Back in 2010, Clarks partnered Maxymiser to work on their online optimisation strategy. This case study looks at how, the shoe retailer used customer insight and testing to get a 4.2% uplift in conversion and 900% increase in newsletter sign ups.
The most effective brand marketing is based on develo…
Original Research
Maxymiser
· Original study ↗
Methodology
Result of multivariate testing
Methodology documented
Segmentation
IndustryRetail
Channelmulti-channel
Cite this stat
Plain Text
Clarks' online store: 4.2% conversion uplift. Source: Maxymiser (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clarks-conversion-uplift
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<blockquote cite="https://lighthousedata.io/data/clarks-conversion-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.2%</strong> -- conversion uplift for Clarks' online store<br><small>Source: Maxymiser (2010) · <a href="https://lighthousedata.io/data/clarks-conversion-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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