B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share of journalists preferring email introductions for Journalists (19 markets) (2025)
In Cision's 2025 survey, 85% of journalists across 19 markets stated that email introductions are the best way to start a relationship.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Sources (3)
Cision
Primary
Tier A
https://amworldgroup.com/blog/luxury-pr-firm ↗
Source Article
50 Ways Luxury PR Firms Elevate High-End Brands | AMW®
50 Ways a Luxury PR Firm Can Elevate Your High-End Brand to New Heights
The luxury market demands more than traditional marketing approaches—it requires sophisticated storytelling that resonates with discerning consumers who expect exclusivity and prestige. Luxury PR firms specialize in crafting nar…
Also cited by
AMW (amworldgroup.com)
https://amworldgroup.com/blog/6-things-to-know-about-publicity
2026-09-18
AMW (amworldgroup.com)
https://amworldgroup.com/blog/6-industry-publications-to-keep-your-eye-on
2026-09-18
Original Research
Cision
· Original study ↗
Methodology
Cision 2025 State of the Media Report survey of 3,000+ journalists across 19 markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Journalists (19 markets): 85% share of journalists preferring email introductions. Source: Cision (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cision-email-introductions-best
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cision-email-introductions-best" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of journalists preferring email introductions for Journalists (19 markets)<br><small>Source: Cision (2025) · <a href="https://lighthousedata.io/data/cision-email-introductions-best" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.