B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share preferring email introductions for Journalists (Cision State of the Media) (2025)
85% of surveyed journalists stated that email introductions are the best way to start a relationship.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Cision
Primary
Tier A
https://amworldgroup.com/blog/how-to-choose-the-right-digital-pr-agency ↗
Source Article
How to Choose the Right Digital PR Agency in 2024 | AMW®
How to Choose the Right Digital PR Agency
Unlocking Business Growth: Choosing the Perfect Digital PR Agency
In today's competitive digital marketing landscape, partnering with the right digital marketing and PR agency can catalyze explosive business growth. A reputable agency's expertise, strategies…
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2026-09-17
Original Research
Cision
· Original study ↗
Methodology
Cision 2025 State of the Media Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Journalists (Cision State of the Media): 85% share preferring email introductions. Source: Cision (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/journalists-email-introductions-best-2025
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<blockquote cite="https://lighthousedata.io/data/journalists-email-introductions-best-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share preferring email introductions for Journalists (Cision State of the Media)<br><small>Source: Cision (2025) · <a href="https://lighthousedata.io/data/journalists-email-introductions-best-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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