B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

4.6%

4.6% -- response rate for direct mail campaign (2025)

Name: Response Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2025 · n=10,000 · Bedford Advertising

A direct mail campaign by a regional Chevy dealership achieved a 4.6% response rate over 14 days.

Case study of a single regional Chevy dealership campaign
Results measured over a 14-day window

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Attribution: Bedford Advertising View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

4.6%

Unit

Percentage

Data Vintage

2025

Entity

direct mail campaign

Sample Size

10,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Bedford Advertising Primary Tier A

https://bedfordadvertising.com/direct-mail-for-auto-dealerships-proven-marketing-strategy/ ↗

Confidence: 55/100 Vintage: 2025 Channel: Common Crawl

Source Article

Direct Mail for Auto Dealerships: Proven Marketing in 2025

Also cited by

kff.org https://www.kff.org/

2026-08-18

brookings.edu https://www.brookings.edu/

2026-08-18

Original Research

Bedford Advertising · Original study ↗

Methodology

14-day campaign to out-of-warranty customers

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

direct mail campaign: 4.6% response rate. Source: Bedford Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chevy-dealer-response-rate

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<blockquote cite="https://lighthousedata.io/data/chevy-dealer-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.6%</strong> -- response rate for direct mail campaign<br><small>Source: Bedford Advertising (2025) · <a href="https://lighthousedata.io/data/chevy-dealer-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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