B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.3%
0.3% -- traffic share for ChatGPT referrals to university websites (2025)
ChatGPT is responsible for 0.3% of university website traffic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SMRS
Primary
Tier B
https://www.smrs.co.uk/insights/is-chatgpt-rewriting-the-student-journey ↗
Source Article
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Original Research
SMRS
· Original study ↗
Methodology
SMRS analysis of university website analytics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT referrals to university websites: 0.3% traffic share. Source: SMRS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-share-university-website-traffic
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<blockquote cite="https://lighthousedata.io/data/chatgpt-share-university-website-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.3%</strong> -- traffic share for ChatGPT referrals to university websites<br><small>Source: SMRS (2025) · <a href="https://lighthousedata.io/data/chatgpt-share-university-website-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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