B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.08%
4.08% -- close rate for ChatGPT as B2B lead source (2026)
ChatGPT was the single highest-closing B2B lead source with a close rate of 4.08%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.08%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
117,432
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Goodie
Primary
Tier B
https://bermawy.com/blog/how-to-measure-ai-search-visibility ↗
Source Article
How to Measure AEO: A CMO's Framework for AI Search ROI
Original Research
Goodie
· Original study ↗
Methodology
Part of analysis of 117,432 B2B leads; data from Goodie AI search visibility platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT as B2B lead source: 4.08% close rate. Source: Goodie (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-close-rate-4-08
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-close-rate-4-08" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.08%</strong> -- close rate for ChatGPT as B2B lead source<br><small>Source: Goodie (2026) · <a href="https://lighthousedata.io/data/chatgpt-close-rate-4-08" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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