C
Evidence Grade C
Use with Hedging
Current
$0.85
$0.85 -- cpm for Charitable Donors (2026-08-11)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.85
Unit
Currency Usd
Data Vintage
2026-08-11
Entity
Geography
US
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Skydeo
Primary
Tier A
https://skydeo.com/segment/skydeo-optimized-for-tv-charitable-donors-likely-donors-charitable-contri… ↗
Source Article
Charitable Contributor - Charitable Donors Audience Segment | Skydeo
Optimized for TV Charitable Donors
Charitable Contributor
People who are individuals that contribute to charities in general. Keywords: charity, charities, donors, donations, fundraising, fundraisers, nonprofits, philanthropy -Optimized for TV segment using Skydeo HouseholdGraph for CTV, linear, Vid…
Also cited by
2026-08-19
Original Research
Skydeo
· Original study ↗
Segmentation
IndustryNon-profit
RegionUS
RoleAll marketers
ChannelTV
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Charitable Donors: $0.85 cpm. Source: Skydeo (2026-08-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/charitable-donors-cpm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/charitable-donors-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.85</strong> -- cpm for Charitable Donors<br><small>Source: Skydeo (2026-08-11) · <a href="https://lighthousedata.io/data/charitable-donors-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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