B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- chargeback win rate for Average Merchant (2024)
According to the 2024 Chargeback Field Report, the average merchant wins approximately 45% of the chargebacks they re-present.
- applies only to chargebacks that are re-presented/disputed
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chargebacks911
Primary
Tier B
http://chargebacks911.com/knowledge-base/what-is-a-representment/ ↗
Source Article
Chargeback Representment: How to Respond to Disputes in 2026
Financial Impact
A merchant guide to recovering revenue through chargeback representment. We explain how it works, and show you how to increase your chances of winning.
Explore the Chargeback Representment Library
View article librarySo, you’ve received a customer chargeback.
Your first reaction is …
Original Research
Chargebacks911
· Original study ↗
Methodology
According to the 2024 Chargeback Field Report
Segmentation
Industrymarketing
Cite this stat
Plain Text
Average Merchant: 45% chargeback win rate. Source: Chargebacks911 (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chargeback_win_rate_2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chargeback_win_rate_2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- chargeback win rate for Average Merchant<br><small>Source: Chargebacks911 (2024) · <a href="https://lighthousedata.io/data/chargeback_win_rate_2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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