B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- purchase intent lift for Marks and Spencers (2016)
Around 40% of mums said they were more likely to shop with M&S as a result of seeing their Christmas commercial.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
think3.co.uk
Primary
Tier B
https://think3.co.uk/blog/our-favourite-christmas-adverts-from-the-big-brands/ ↗
Source Article
Our favourite Christmas adverts from the big brands | Think3
Our favourite Christmas adverts from the big brands.
16th Nov 2021
It’s that time of year again, all of the big retail brands are releasing their Christmas adverts and competing with each other to be this year’s favourite. There are definitely certain brands and retailers that come to mind when we t…
Original Research
think3.co.uk
· Original study ↗
Methodology
ChannelMum.com annual poll
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marks and Spencers: 40% purchase intent lift. Source: think3.co.uk (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/channelmum-mums-shop-ms-2016
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<blockquote cite="https://lighthousedata.io/data/channelmum-mums-shop-ms-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- purchase intent lift for Marks and Spencers<br><small>Source: think3.co.uk (2016) · <a href="https://lighthousedata.io/data/channelmum-mums-shop-ms-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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