B
Evidence Grade B
Graded
under review
Safe to Cite
Current
28%
28% -- response rate for market with measured media (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
93
Sources (6)
quirks.com
Primary
Tier A
http://www.quirks.com/articles/a1991/19910404.aspx?searchID=6261170&sort=9 ↗
Source Article
Research and marketing breathe new life into a mature product | Articles
Back to the future for Centrex
One of the most durable and appealing themes in literature is the "comeback kid," somebody who returns to the playing field late in the game and, against the odds, succeeds. For marketers, the equivalent success story is taking a mature product, one which everyone had …
Also cited by
usbank.com
https://www.usbank.com/
2026-08-16
prnewswire.com
https://www.prnewswire.com/
2026-08-16
ksl.com
https://www.ksl.com/
2026-08-16
brookings.edu
https://www.brookings.edu/
2026-08-16
ppc.land
https://ppc.land/
2026-08-16
Original Research
quirks.com
· Original study ↗
Segmentation
Industrymedia_entertainment
RoleAll marketers
Cite this stat
Plain Text
market with measured media: 28% response rate. Source: quirks.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/centrex-response-rate-measured-media
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<blockquote cite="https://lighthousedata.io/data/centrex-response-rate-measured-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- response rate for market with measured media<br><small>Source: quirks.com (2026) · <a href="https://lighthousedata.io/data/centrex-response-rate-measured-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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