B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13%
13% -- cart recovery rate for Ecommerce retargeting (DPA + email + RLSA) (2026)
Combining DPA, email cart recovery, display remarketing, and RLSA achieves a total cart recovery rate of 13% to 19%.
- Represents cumulative recovery across a multi-channel retargeting stack combining email, Meta DPA, Google Display, and RLSA
- Reported as a range of 13% to 19% with a 15% target
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foundry CRO
Primary
Tier B
https://foundrycro.com/blog/retargeting-benchmarks-2026/ ↗
Source Article
Retargeting Benchmarks 2026 + Free Platform Allocation Calculator | Foundry CRO
The short version:
- Retargeting CTR is 10x higher than prospecting. Display retargeting averages 0.7% CTR vs 0.07% for prospecting. Cross-channel retargeting CTR reaches 0.9% to 1.2% in 2026.
- Retargeting CVR is 3.8% median, 70% to 150% higher than prospecting conversion rates of 1.5% to 2.2%.
- R…
Original Research
Foundry CRO
· Original study ↗
Methodology
Range midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce retargeting (DPA + email + RLSA): 13% cart recovery rate. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-recovery-rate-target-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-recovery-rate-target-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- cart recovery rate for Ecommerce retargeting (DPA + email + RLSA)<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/cart-recovery-rate-target-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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