B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

10%

10% -- cart recovery rate for abandoned cart email sequences (2026)

2026  · Klaviyo / Omnisend / Shopify

A properly built abandoned cart email sequence can recover between 10% and 30% of lost sales.

  • Reported as a range between 10% and 30%
Cite this stat Share How we verify
Attribution: Klaviyo / Omnisend / Shopify View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
abandoned cart email sequences
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Klaviyo / Omnisend / Shopify Primary Tier C
https://www.dentalmarketingrecipes.com/how-to-recover-abandoned-carts-with-email-sequences-a-5-email… ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
How to Recover Abandoned Carts with Email Sequences: A 5-Email Framework
If you run an ecommerce store (or you’re helping dental practices sell whitening kits, aligners, or oral care products online), here’s a number that should keep you up at night: roughly 70% of shopping carts get abandoned. That’s not a leak in your funnel. That’s a flood. The good news? A properly b…
Original Research
Klaviyo / Omnisend / Shopify · Original study ↗

Range 10-30%, midpoint used; attributed to Klaviyo, Omnisend, and Shopify benchmarks

Methodology documented
Industrymarketing
Plain Text
abandoned cart email sequences: 10% cart recovery rate. Source: Klaviyo / Omnisend / Shopify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-email-recovery-10-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandoned-cart-email-recovery-10-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- cart recovery rate for abandoned cart email sequences<br><small>Source: Klaviyo / Omnisend / Shopify (2026) · <a href="https://lighthousedata.io/data/abandoned-cart-email-recovery-10-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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