B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- cart abandonment reason share for Ecommerce shoppers citing website errors or crashes as cart abandonment reason (2026)
17% of cart abandonments are attributed to website errors or crashes.
- Data derived from Baymard Institute's synthesis of 50 separate studies.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://www.awesomic.com/blog/best-ux-design-practices ↗
Source Article
Best UX Design Practices for 2026 to Improve User Experience Fast
Best UX Design Practices for 2026 to Improve User Experience Fast
Key takeaways:
- Jakob Nielsen's 10 usability heuristics have not changed since 1994, and most "new" UX advice is a restatement of one of them. Learn the ten and you can derive the rest.
- Baymard Institute's analysis of 50 studies pu…
Original Research
Baymard Institute
· Original study ↗
Methodology
Tied fifth-ranked reason in Baymard Institute cart abandonment analysis of 50 studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce shoppers citing website errors or crashes as cart abandonment reason: 17% cart abandonment reason share. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-reason-site-errors-17pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-reason-site-errors-17pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- cart abandonment reason share for Ecommerce shoppers citing website errors or crashes as cart abandonment reason<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/cart-abandonment-reason-site-errors-17pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.