B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- cart abandonment rate complex checkout for US_ecommerce_shoppers (2025)
In 2025, 18% of US shoppers abandoned a purchase because the checkout process was too long or complicated.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stripe
Primary
Tier B
https://stripe.com/de-be/resources/more/streamlined-checkout-processes-how-to-boost-conversions-with… ↗
Source Article
Erstellen Sie einen optimierten Checkout-Prozess zur Steigerung der Konversionsraten | Stripe
Bezahlvorgänge mit zu vielen Schritten und Feldern können den Kunden zu viele Ausreden geben, um ihren Warenkorb zu verwerfen. Eine Optimierung des Bezahlvorgangs bedeutet, dass er schneller und sauberer wird und alles, was einem Verkauf im Wege steht, wegfällt. Im Folgenden erklären wir, wie eine O…
Original Research
Stripe
· Original study ↗
Methodology
Source: Stripe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US_ecommerce_shoppers: 18% cart abandonment rate complex checkout. Source: Stripe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-complex-checkout-2025
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-complex-checkout-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- cart abandonment rate complex checkout for US_ecommerce_shoppers<br><small>Source: Stripe (2025) · <a href="https://lighthousedata.io/data/cart-abandonment-complex-checkout-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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