B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- cart abandonment rate complex checkout for ecommerce users (Q1 2026)
18% of users abandon their online purchase/cart due to a checkout process that is too long or complicated.
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
18%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://baymard.com/lists/cart-abandonment-rate-statistics ↗
Source Article
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Original Research
Baymard Institute
· Original study ↗
Methodology
Source: Baymard Institute, "50 Cart Abandonment Rate Statistics 2026 – Cart & Checkout", accessed: 23-04-2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce users: 18% cart abandonment rate complex checkout. Source: Baymard Institute (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard_institute_cart_abandonment_rate_statistics_2026_complex_checkout
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<blockquote cite="https://lighthousedata.io/data/baymard_institute_cart_abandonment_rate_statistics_2026_complex_checkout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- cart abandonment rate complex checkout for ecommerce users<br><small>Source: Baymard Institute (Q1 2026) · <a href="https://lighthousedata.io/data/baymard_institute_cart_abandonment_rate_statistics_2026_complex_checkout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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