B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- email click through rate for Carrefour personalised catalogue email (2023-01)
The email click rate reaches 6% for Carrefour customers receiving a personalised e-catalogue email.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2023-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Carrefour / Aristid
Primary
Tier A
https://www.aristid.com/le-e-catalogue-personnalise-carrefour-by-aristid-meta/ ↗
Source Article
Personalised E-Catalogue CARREFOUR x ARISTID
ARISTID ENABLES CARREFOUR TO OFFER EACH OF ITS 14 MILLION CUSTOMERS A PERSONALISED VERSION OF ITS PROMOTIONAL CATALOGUE
The distribution of the printed catalogue dropped in mailboxes is living its final hours. At the very moment when French shoppers are looking for the best promotional offers to pro…
Original Research
Carrefour / Aristid
· Original study ↗
Methodology
Cited from LSA report (Yves Puget, 19 Jan 2023); click rate doubles vs non-personalised
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Carrefour personalised catalogue email: 6% email click through rate. Source: Carrefour / Aristid (2023-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/carrefour-personalised-email-click-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/carrefour-personalised-email-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- email click through rate for Carrefour personalised catalogue email<br><small>Source: Carrefour / Aristid (2023-01) · <a href="https://lighthousedata.io/data/carrefour-personalised-email-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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