B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$2
$2 -- average cost per click for Car rental PPC (Google Ads) (2025)
The average cost per click for travel industry paid search benchmarks in 2025 is $2.12.
- Travel-industry benchmark representing one of the three lowest across 23 industries
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Teckgeekz
Primary
Tier B
https://teckgeekz.com/car-rental-ppc-marketing ↗
Source Article
Car Rental PPC Marketing in 2025: Drive More Calls, Clicks & Confirmed Bookings
Car Rental PPC Marketing: Turning Clicks—and Calls—into Confirmed Bookings
Car‑rental demand has roared back. In the United States alone, the market will hit $38.9 billion in 2025 and keep compounding at ≈ 4.8 % a year—driven by road‑trip culture, hybrid work, and a growing preference for contact‑fr…
Original Research
Teckgeekz
· Original study ↗
Methodology
Benchmark table; CPC costs rose 13% YoY
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Car rental PPC (Google Ads): $2 average cost per click. Source: Teckgeekz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/car-rental-avg-cpc-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/car-rental-avg-cpc-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- average cost per click for Car rental PPC (Google Ads)<br><small>Source: Teckgeekz (2025) · <a href="https://lighthousedata.io/data/car-rental-avg-cpc-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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