B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

89%

89% -- share of campaign winners using social media for Cannes Lions winners (2023)

Name: Share Of Campaign Winners Using Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2023 · Kurio & Cannes Lions

89% of Cannes Lions award-winning campaigns utilize social media at the core of their campaign.

Cite this stat Share How we verify

Attribution: Kurio & Cannes Lions View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

89%

Unit

Percentage

Data Vintage

2023

Entity

Cannes Lions winners

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Kurio & Cannes Lions Primary Tier A

https://kurio.fi/fi/ ↗

Confidence: 32/100 Vintage: 2023 Channel: Wayback

Source Article

Kurio, Sosiaalisen median ja sisältömarkkinoinnin asiantuntijatoimisto

Someen erikoistunut, kolme Agency of The Year -tunnustusta pokannut, keväällä Samy Allianceen liittynyt luova toimistomme hakee hyviä tyyppejä yli 50 markkinalla toimivaan joukkoomme. Uutiset REKRY: PROJEKTIPÄÄLLIKKÖ / ASIAKKUUSPÄÄLLIKKÖ Timanttinen tiimi hakee tulevaisuuden tähtiä – laita viestiä j…

Original Research

Kurio & Cannes Lions · Original study ↗

Methodology

Kurio ja Cannes Lions vuosikatsaus "World-Class Lessons on Social Media Marketing" -raportti

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

Cannes Lions winners: 89% share of campaign winners using social media. Source: Kurio & Cannes Lions (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannes-winners-social-media-usage

HTML Embed

<blockquote cite="https://lighthousedata.io/data/cannes-winners-social-media-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of campaign winners using social media for Cannes Lions winners<br><small>Source: Kurio & Cannes Lions (2023) · <a href="https://lighthousedata.io/data/cannes-winners-social-media-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →