B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- social network usage rate for adult Canadians (2021)
Up to 94% of adult Canadians are active on at least one social network.
- estimates up to 94%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2021
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
dmxmarketing.com
Primary
Tier C
https://dmxmarketing.com/social-commerce-becoming-a-more-popular-choice-for-canadian-businesses-as-g… ↗
Source Article
Social commerce becoming a more popular choice for Canadian businesses as growth continues
- Spurred by the effects of lockdown, social commerce, like the rest of ecommerce, has grown significantly in the last year, with ReportLinker.com projecting the global social commerce market to surpass CA$762 billion by 2027.
- With estimates seeing up to 94% of adult Canadians being active on at l…
Original Research
dmxmarketing.com
· Original study ↗
Methodology
Estimate cited in article; original source not named
Methodology documented
Segmentation
Industrymarketing
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
adult Canadians: 94% social network usage rate. Source: dmxmarketing.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadian-adults-social-network-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/canadian-adults-social-network-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- social network usage rate for adult Canadians<br><small>Source: dmxmarketing.com (2021) · <a href="https://lighthousedata.io/data/canadian-adults-social-network-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.