B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- social network usage rate for Twitter (B2B marketers) (2011)
26% of surveyed B2B companies/marketers use Twitter.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Webmarketing123
Primary
Tier A
http://www.linchpinseo.com/?p=1649 ↗
Source Article
SEO ROI Beats PPC & Social Media For Generating Leads
Webmarketing123 did a recent study to gain insight into how B2C and B2B companies were using digital marketing to grow their businesses, and how effective each of the digital channels were at generating leads and sales. The numbers come from the 2011 State of Digital Marketing Report, which was comp…
Original Research
Webmarketing123
· Original study ↗
Methodology
Webmarketing123 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter (B2B marketers): 26% social network usage rate. Source: Webmarketing123 (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-twitter-use-2011
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<blockquote cite="https://lighthousedata.io/data/b2b-twitter-use-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- social network usage rate for Twitter (B2B marketers)<br><small>Source: Webmarketing123 (2011) · <a href="https://lighthousedata.io/data/b2b-twitter-use-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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