B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10,000,000
10,000,000 -- viewers reached for Channel 4 Black To Front (2022)
Channel 4's Black To Front initiative reached almost 10 million viewers.
- Source specifies 'almost 10 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10,000,000
Unit
Count
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Channel 4
Primary
Tier B
https://www.mediaweekawards.co.uk/shortlist-2022 ↗
Source Article
Shortlist 2022
MEDIA OWNER
MEDIA IDEA – LAUNCH
A VOLT from the blue (and red!)
ITV
Client: Virgin Media O2
Here’s how a supercharged magical stream of red and blue light streaking across ITV’s most iconic shows to launch Virgin Media O2’s first ever joint product, burst through awareness targets and drove consider…
Original Research
Channel 4
· Original study ↗
Methodology
Campaign audience reach
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Channel 4 Black To Front: 10,000,000 viewers reached. Source: Channel 4 (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/c4-black-to-front-10m-viewers
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<blockquote cite="https://lighthousedata.io/data/c4-black-to-front-10m-viewers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10,000,000</strong> -- viewers reached for Channel 4 Black To Front<br><small>Source: Channel 4 (2022) · <a href="https://lighthousedata.io/data/c4-black-to-front-10m-viewers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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