B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6,600,000
6,600,000 -- viewers reached for Crawford Group (2025-06)
Crawford Group's linear TV campaign reached 6.6 million viewers out of a 35 million strategic TV audience in June 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6,600,000
Unit
Count
Data Vintage
2025-06
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier B
https://www.simulmedia.com/book-of-unreached/crawford ↗
Source Article
Crawford TV Ad Spend & Reach
Crawford TV Ad Spend & Reach
Reach More Crawford Group Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in June 2025
Ad Spend
$3,428,785
Missed Opportunity
81%
of target customers NOT reached
Only 18.5% reach rate = 6.6M at $523.13 pe…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data as of June 2025
Methodology documented
Segmentation
IndustryMedia
Company SizeEnterprise
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Crawford Group: 6,600,000 viewers reached. Source: Nielsen Ad Intel (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crawford-group-tv-viewers-reached-june-2025
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<blockquote cite="https://lighthousedata.io/data/crawford-group-tv-viewers-reached-june-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6,600,000</strong> -- viewers reached for Crawford Group<br><small>Source: Nielsen Ad Intel (2025-06) · <a href="https://lighthousedata.io/data/crawford-group-tv-viewers-reached-june-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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