B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57.5%
57.5% -- share of customers buying from brands with strong personalities for customers (2025)
57.5% of customers would buy from brands with strong personalities.
- Original study is not specifically named
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blacktwigllc.com
Primary
Tier C
https://blacktwigllc.com/the-hidden-power-of-brand-personality/ ↗
Source Article
The Hidden Power of Brand Personality - Black Twig Marketing + Communications
Unleashing the Potential of Social Media Management for Lasting Business Impact
Have you seen recent viral trends or social media campaigns and thought, “How did they even think of that?” or even “Why?”
While initially you might think they turned their interns loose, rarely what you see is carelessn…
Original Research
blacktwigllc.com
· Original study ↗
Methodology
Cited as 'a recent study'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 57.5% share of customers buying from brands with strong personalities. Source: blacktwigllc.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buy-from-strong-personality-57-5
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<blockquote cite="https://lighthousedata.io/data/buy-from-strong-personality-57-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57.5%</strong> -- share of customers buying from brands with strong personalities for customers<br><small>Source: blacktwigllc.com (2025) · <a href="https://lighthousedata.io/data/buy-from-strong-personality-57-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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