B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
57.5%
57.5% -- share of customers buying from brands with strong personalities for consumers (2025)
57.5% of customers buy from brands with strong personalities.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bethanyworks.com
Primary
Tier C
https://bethanyworks.com/brand-personas/ ↗
Source Article
Brand Personas Explained: How to Define Who Your Brand Is (With Examples) - Bethany Works® LLC
A powerful brand connects with audiences on a human level, driving both revenue and impact. A well-crafted brand persona – the human embodiment of your brand’s values, voice, and character traits – creates this connection through thoughtful, consistent interactions.
So, here’s everything you need to…
Original Research
bethanyworks.com
· Original study ↗
Methodology
Cited as 'according to research' with no named original study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 57.5% share of customers buying from brands with strong personalities. Source: bethanyworks.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-buy-brands-strong-personalities
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<blockquote cite="https://lighthousedata.io/data/customers-buy-brands-strong-personalities" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57.5%</strong> -- share of customers buying from brands with strong personalities for consumers<br><small>Source: bethanyworks.com (2025) · <a href="https://lighthousedata.io/data/customers-buy-brands-strong-personalities" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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