B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- businesses using video as marketing tool for businesses (2022)
In 2022, 86% of businesses used video as a marketing tool according to a HubSpot report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://linchpinseo.com/brand-storytelling-in-video-marketing/ ↗
Source Article
Linchpin SEO : Brand Storytelling in Video Marketing: Engaging Your Audience Visually
In the complex and dynamic marketing landscape, brands constantly seek innovative ways to connect with their audiences. Among numerous strategies, brand storytelling and video marketing have emerged as potent tools that businesses, both big and small, increasingly employ. The confluence of these two…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot report, cited by Linchpin SEO; up from 63% in 2017
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 86% | |
| 2025 | 86% | 0% |
Segmentation
IndustryB2B
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
businesses: 86% businesses using video as marketing tool. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-using-video-marketing-2022
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<blockquote cite="https://lighthousedata.io/data/businesses-using-video-marketing-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- businesses using video as marketing tool for businesses<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/businesses-using-video-marketing-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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