B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- businesses using video as marketing tool for businesses (2025)
86% of businesses use video as a marketing tool according to a 2025 Wyzowl study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://applaunchpartners.com/actionable-2026-marketing-strategies-that-work/ ↗
Source Article
2026 Customer
Original Research
Wyzowl
· Original study ↗
Methodology
2025 Wyzowl study, cited secondhand
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 86% | |
| 2025 (current) | 86% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 86% businesses using video as marketing tool. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wyzowl-video-marketing-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/wyzowl-video-marketing-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- businesses using video as marketing tool for businesses<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/wyzowl-video-marketing-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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