B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- consumer agreement rate for consumers (2019)
71% of people think it is important for businesses to take a stance on social movements according to a 2019 Clutch survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.hollywoodbranded.com
Primary
Tier B
https://blog.hollywoodbranded.com/how-brands-celebrities-have-supported-blacklivesmatter ↗
Source Article
How Brands & Celebrities Have Supported #BlackLivesMatter
How Brands & Celebrities Have Supported #BlackLivesMatter
Quick Answer
Hollywood Branded shares insight for brand on what has worked, or failed, in how celebrities and brands have supported the Black Lives Matter Movement.
What Marketers Can Learn From Their Wins + Mistakes
Covid-19 restrictions beg…
Original Research
blog.hollywoodbranded.com
· Original study ↗
Methodology
2019 survey conducted by Clutch
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 71% consumer agreement rate. Source: blog.hollywoodbranded.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-social-stance-clutch-2019
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<blockquote cite="https://lighthousedata.io/data/businesses-social-stance-clutch-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumer agreement rate for consumers<br><small>Source: blog.hollywoodbranded.com (2019) · <a href="https://lighthousedata.io/data/businesses-social-stance-clutch-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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