B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- consumer agreement rate for beauty/cosmetics consumers (2025)
45% of respondents in a Cal Poly study agreed or highly agreed that decorative, expensive packaging indicates quality and leads them to expect paying more for new beauty/cosmetic products.
- Includes respondents who either agreed or highly agreed
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
California Polytechnic State University
Primary
Tier C
https://www.yourboxsolution.com/blog/foil-stamping-boxes-gallery/ ↗
Source Article
Boxes With Hot Foil Stamping - YourBoxSolution
Boxes With Hot Foil Stamping - Product Gallery From YourBoxSolution
Even if it’s around for quite some time, foil stamping is still one of the primary ways to make a product stand out. When you choose a foil stamped box, you’re telling your customers what’s inside is important. And so will they beli…
Original Research
California Polytechnic State University
· Original study ↗
Methodology
California Polytechnic State University study on consumer perception of packaging; survey of respondents' agreement with statement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
beauty/cosmetics consumers: 45% consumer agreement rate. Source: California Polytechnic State University (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/packaging-quality-perception-45pct
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<blockquote cite="https://lighthousedata.io/data/packaging-quality-perception-45pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- consumer agreement rate for beauty/cosmetics consumers<br><small>Source: California Polytechnic State University (2025) · <a href="https://lighthousedata.io/data/packaging-quality-perception-45pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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