B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

31%

31% -- review response rate for Local businesses (2024)

2024  · BrightLocal

31% of local businesses respond to reviews consistently.

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Attribution: BrightLocal View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Local businesses
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BrightLocal Primary Tier B
https://www.maplift.app/google-reviews-guide ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Complete Google Reviews Guide for Business Owners (2025)
Complete Google Reviews Guide for Business Owners Google reviews are the most influential factor in local search visibility, accounting for 15.44% of ranking factors. This complete guide covers everything from review ecosystem basics to advanced AI-powered strategies that help businesses collect 3x …
Original Research
BrightLocal · Original study ↗

Share of local businesses that respond to reviews consistently

Methodology documented
Industrymarketing
Plain Text
Local businesses: 31% review response rate. Source: BrightLocal (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-responding-to-reviews-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-responding-to-reviews-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- review response rate for Local businesses<br><small>Source: BrightLocal (2024) · <a href="https://lighthousedata.io/data/businesses-responding-to-reviews-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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