B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- digital first strategy adoption intent rate for global businesses (2023)
According to IDG's 2023 Digital Business Study, 36% of businesses plan to adopt a digital-first strategy.
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Lighthouse Research Team
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Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDG
Primary
Tier B
https://www.landdigital.agency/insights/the-pillars-of-a-winning-digital-strategy ↗
Source Article
Digital Strategies: Why You Need One & Pillars For Success
All well-executed plans begin with a comprehensive strategy. The Greeks hiding in their Trojan horse, England winning the ’66 World Cup, Crazy Frog earning almost $500m in ringtone downloads and somehow spending four weeks at the top of the charts. Our bad, now that’s going to be stuck in your head …
Original Research
IDG
· Original study ↗
Methodology
Cited from IDG's 2023 Digital Business Study: share of businesses planning to adopt a digital-first strategy, in addition to the 57% that already have.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global businesses: 36% digital first strategy adoption intent rate. Source: IDG (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-planning-digital-first-strategy-2023
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<blockquote cite="https://lighthousedata.io/data/businesses-planning-digital-first-strategy-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- digital first strategy adoption intent rate for global businesses<br><small>Source: IDG (2023) · <a href="https://lighthousedata.io/data/businesses-planning-digital-first-strategy-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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