B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- businesses competing on customer experience for businesses (2018)
89% of businesses expect to compete purely on customer experience.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://techrevolve.com/how-to-build-a-loyal-and-engaged-following-for-your-business/ ↗
Source Article
How To Build A Loyal & Engaged Following For Your Business | TechRevolve
“Customers who are fully engaged, represent a 23% premium in terms of share of wallet, profitability, and revenue and relationship growth, compared with the average customer.”
– John H. Fleming
Human Sigma: Managing the Employee-Customer Encounter
No matter whether you run a technology startup or an…
Original Research
Gartner
· Original study ↗
Methodology
Widely cited figure originally from a Gartner survey; cited secondhand in a blog article without named source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 89% | |
| 2021 | 89% | 0% |
| 2026 | 89% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 89% businesses competing on customer experience. Source: Gartner (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-compete-on-customer-experience
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-compete-on-customer-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- businesses competing on customer experience for businesses<br><small>Source: Gartner (2018) · <a href="https://lighthousedata.io/data/businesses-compete-on-customer-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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