B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
89%
89% -- businesses competing on customer experience for businesses (2026)
89% of businesses are expected to compete primarily on customer experience by 2026, surpassing product and price as key differentiators.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesmate
Primary
Tier C
https://www.apricot-studio.com/blog/b2b-differentiation-without-new-features-10-ways-to-stand-out ↗
Source Article
B2B differentiation without new features: 10 ways to stand out
Original Research
Salesmate
· Original study ↗
Methodology
Cited from Salesmate data; secondary citation in blog post
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 89% | |
| 2021 | 89% | 0% |
| 2026 (current) | 89% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 89% businesses competing on customer experience. Source: Salesmate (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-compete-on-cx-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-compete-on-cx-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- businesses competing on customer experience for businesses<br><small>Source: Salesmate (2026) · <a href="https://lighthousedata.io/data/businesses-compete-on-cx-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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