B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

30%

30% -- conversion rate improvement for British Council (2021)

Name: Conversion Rate Improvement Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2021 · Stripe

British Council experienced a 30% improvement in conversion rates after implementing Stripe Elements.

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Attribution: Stripe View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2021

Entity

British Council

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Stripe Primary Tier A

https://stripe.com/en-cy/customers/britishcouncil ↗

Confidence: 55/100 Vintage: 2021 Channel: Deep Crawl

Source Article

British Council case study | Stripe

Challenge International expansion is critical for the British Council as demand for learning and being certified in English primarily comes from outside of the UK. The British Council needed a payments partner that could help it modernise and expand its online presence, specifically introducing mobi…

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Original Research

Stripe · Original study ↗

Segmentation

IndustryEducation Company SizeEnterprise RegionUK

Cite this stat

Plain Text

British Council: 30% conversion rate improvement. Source: Stripe (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/british-council-stripe-case-study-conversion-rate-improvement

HTML Embed

<blockquote cite="https://lighthousedata.io/data/british-council-stripe-case-study-conversion-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- conversion rate improvement for British Council<br><small>Source: Stripe (2021) · <a href="https://lighthousedata.io/data/british-council-stripe-case-study-conversion-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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