B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60,670,000
60,670,000 -- potential audience reach for Brisbane Festival (2020)
Brisbane Festival 2020 achieved a potential audience reach of 60.67 million across earned media clips.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60,670,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Aruga
Primary
Tier B
https://aruga.com.au/blog/bold-brave-and-undeniably-brisbane-how-brisbane-festival-defied-a-pandemic… ↗
Source Article
Bold, brave and undeniably Brisbane: How Brisbane Festival defined a pandemic to stage a successful and safe event
Original Research
Aruga
· Original study ↗
Methodology
PR earned media potential reach estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brisbane Festival: 60,670,000 potential audience reach. Source: Aruga (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brisbane-festival-audience-reach-2020
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<blockquote cite="https://lighthousedata.io/data/brisbane-festival-audience-reach-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60,670,000</strong> -- potential audience reach for Brisbane Festival<br><small>Source: Aruga (2020) · <a href="https://lighthousedata.io/data/brisbane-festival-audience-reach-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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