B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

34,000,000

34,000,000 -- potential audience reach for The Sunday Mail Transurban Bridge to Brisbane 2023 campaign (2023)

Name: Potential Audience Reach Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2023 · Aruga

The Sunday Mail Transurban Bridge to Brisbane 2023 campaign achieved a potential audience reach of 34 million.

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Attribution: Aruga View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

34,000,000

Unit

Count

Data Vintage

2023

Entity

The Sunday Mail Transurban Bridge to Brisbane 2023 campaign

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Aruga Primary Tier B

https://aruga.com.au/case-study/taking-it-to-the-streets-and-bridges/ ↗

Confidence: 53/100 Vintage: 2023 Channel: Common Crawl

Source Article

Taking it to the streets (and bridges)

Original Research

Aruga · Original study ↗

Methodology

Agency case study self-reported potential (not verified) audience reach

Methodology documented

Segmentation

IndustryMedia RegionAU RoleAll marketers Channelevents

Cite this stat

Plain Text

The Sunday Mail Transurban Bridge to Brisbane 2023 campaign: 34,000,000 potential audience reach. Source: Aruga (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bridge-to-brisbane-2023-audience-reach

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<blockquote cite="https://lighthousedata.io/data/bridge-to-brisbane-2023-audience-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34,000,000</strong> -- potential audience reach for The Sunday Mail Transurban Bridge to Brisbane 2023 campaign<br><small>Source: Aruga (2023) · <a href="https://lighthousedata.io/data/bridge-to-brisbane-2023-audience-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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