B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

87%

87% -- review reading rate for consumers hiring local service providers (2023)

2023  · BrightLocal

87% of consumers read reviews before hiring a local service provider based on a 2023 BrightLocal study.

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Attribution: BrightLocal View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2023
Entity
consumers hiring local service providers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BrightLocal Primary Tier B
https://anypost.ai/blog/moving-company-seo-a-local-ranking-and-lead-guide-for-2026 ↗
Confidence: 53/100 Vintage: 2023 Channel: Common Crawl
Source Article
Moving Company SEO: A Local Ranking and Lead Guide for 2026
Original Research
BrightLocal · Original study ↗

BrightLocal study

Methodology documented
Industrymarketing
Plain Text
consumers hiring local service providers: 87% review reading rate. Source: BrightLocal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightlocal-reviews-local-services-87pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brightlocal-reviews-local-services-87pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- review reading rate for consumers hiring local service providers<br><small>Source: BrightLocal (2023) · <a href="https://lighthousedata.io/data/brightlocal-reviews-local-services-87pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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