B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- share of website traffic for Paid search (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier C
https://www.bestseo.sg/blog/what-is-seo-and-why-important/ ↗
Source Article
What Is SEO and Why Is It Important for Your Business in 2026
Original Research
BrightEdge
· Original study ↗
Methodology
Cited from BrightEdge study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 27% | |
| 2026 (current) | 15% | -44.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid search: 15% share of website traffic. Source: BrightEdge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightedge-paid-search-15-percent-traffic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brightedge-paid-search-15-percent-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of website traffic for Paid search<br><small>Source: BrightEdge (2026) · <a href="https://lighthousedata.io/data/brightedge-paid-search-15-percent-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.