B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- share of website traffic for Libresse Femcare SEO campaign content (share of total website traffic) (Q2 2022)
The content produced in the Libresse SEO campaign accounted for 40% of total website traffic as of Q2 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zenith Global (published by The CMA)
Primary
Tier A
https://the-cma.com/case-studies/best-use-of-seo-femcare-zenith ↗
Source Article
Best use of SEO: Femcare + Zenith — The CMA
Best use of SEO: Femcare + Zenith
Client: Libresse
Agency: Zenith Global
Award: Best use of SEO, 2022: Gold
Brief
Libresse is a global taboo-breaking period care and feminine hygiene brand. In 2017, they were the first brand to feature period blood in advertising with their #Bloodnormal campaign. Si…
Original Research
Zenith Global (published by The CMA)
· Original study ↗
Methodology
Share up 135% YoY
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Libresse Femcare SEO campaign content (share of total website traffic): 40% share of website traffic. Source: Zenith Global (published by The CMA) (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/libresse-content-share-of-site-traffic
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<blockquote cite="https://lighthousedata.io/data/libresse-content-share-of-site-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of website traffic for Libresse Femcare SEO campaign content (share of total website traffic)<br><small>Source: Zenith Global (published by The CMA) (Q2 2022) · <a href="https://lighthousedata.io/data/libresse-content-share-of-site-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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